Premium Add-On
Your name on the App Store. Not ours.
An optional premium engagement available to any building or brand on Proximity. Ship a fully branded native app on the App Store and Google Play — your logo, colors, hero imagery, and tenant flows. Investment is tailored to your brand and scope; we'll walk you through it on a call.

Chicago Board of Trade
Tenant App


Innovation Park
Member App

How It Works
Two weeks. Zero developer hires. One branded app.
From the moment we receive your brand assets, you're roughly two weeks away from a live App Store listing. No developers. No app shop quotes. No multi-month engineering project.
Step 01
Send us your brand
Logo files, color palette, hero imagery, and the building name you want on the App Store.
Step 02
We build your app
Our team configures your branding, content, and tenant flows. You review and approve.
Step 03
App Store approval
We handle Apple App Store and Google Play submission, certificates, and updates — every release.
Step 04
Tenants download
Your branded app goes live. Tenants search your building name and download — just like any app.
What's Customizable
Eight things we customize. Most platforms customize two.
White-label means more than a logo swap. Proximity gives you control over every touchpoint between your brand and your tenants — from the App Store listing to the push notification banner.
App name & icon
Your building name on the App Store. Your custom icon on every home screen.
Brand colors
Primary, accent, and surface colors flow through every screen, button, and badge.
Hero imagery
Your building photography on every login, splash, and home screen — not stock.
Splash & login
First-impression screens reflect your property, not a software vendor.
Tenant experience flows
Onboarding, amenity discovery, and member journeys built around your brand voice.
In-app navigation & content
Menu labels, content modules, and feature naming aligned to how your tenants speak.
Push notifications
Notifications come from your building's name — never ours.
Dynamic, unique experiences
Custom amenity tiles, building-specific events, and content modules unique to your property.
Note: To preserve usability and accessibility across iOS and Android, we use a system typography stack rather than custom fonts. Everything else is yours.
Real Deployments
This is what 'white-label' actually looks like.
Real buildings. Real branded apps. Each one launched as its own listing on the App Store and Google Play — your tenants never know there's a platform underneath.


Chicago Board of Trade
Class A Office Tower · Chicago, IL


Innovation Park
Mixed-Use Campus
More properties added monthly. Want to see your building here?
FAQ
Common questions about white-label.
How is white-label priced?
How long does it take to launch a branded app?
Do I need to hire developers?
Can I have one app for my whole portfolio, or one app per building?
What does 'fully branded' actually include?
Whose Apple & Google developer account is the app published under?
What about app updates?
Ready to see your building's app on the App Store?
Book a demo and we'll walk you through a real branded deployment from a building like yours. Bring your logo — we'll show you how it'll look.
Book a Demo