Premium Add-On

Your name on the App Store. Not ours.

An optional premium engagement available to any building or brand on Proximity. Ship a fully branded native app on the App Store and Google Play — your logo, colors, hero imagery, and tenant flows. Investment is tailored to your brand and scope; we'll walk you through it on a call.

Chicago Board of Trade app icon

Chicago Board of Trade

Tenant App

Chicago Board of Trade branded mobile app
Innovation Park app icon

Innovation Park

Member App

Innovation Park branded mobile app

How It Works

Two weeks. Zero developer hires. One branded app.

From the moment we receive your brand assets, you're roughly two weeks away from a live App Store listing. No developers. No app shop quotes. No multi-month engineering project.

Step 01

Send us your brand

Logo files, color palette, hero imagery, and the building name you want on the App Store.

Step 02

We build your app

Our team configures your branding, content, and tenant flows. You review and approve.

Step 03

App Store approval

We handle Apple App Store and Google Play submission, certificates, and updates — every release.

Step 04

Tenants download

Your branded app goes live. Tenants search your building name and download — just like any app.

What's Customizable

Eight things we customize. Most platforms customize two.

White-label means more than a logo swap. Proximity gives you control over every touchpoint between your brand and your tenants — from the App Store listing to the push notification banner.

App name & icon

Your building name on the App Store. Your custom icon on every home screen.

Brand colors

Primary, accent, and surface colors flow through every screen, button, and badge.

Hero imagery

Your building photography on every login, splash, and home screen — not stock.

Splash & login

First-impression screens reflect your property, not a software vendor.

Tenant experience flows

Onboarding, amenity discovery, and member journeys built around your brand voice.

In-app navigation & content

Menu labels, content modules, and feature naming aligned to how your tenants speak.

Push notifications

Notifications come from your building's name — never ours.

Dynamic, unique experiences

Custom amenity tiles, building-specific events, and content modules unique to your property.

Note: To preserve usability and accessibility across iOS and Android, we use a system typography stack rather than custom fonts. Everything else is yours.

Real Deployments

This is what 'white-label' actually looks like.

Real buildings. Real branded apps. Each one launched as its own listing on the App Store and Google Play — your tenants never know there's a platform underneath.

Chicago Board of Trade branded mobile app screenshot
Chicago Board of Trade app icon

Chicago Board of Trade

Class A Office Tower · Chicago, IL

Live on App Store & Google Play
Custom branding & content
Building-specific tenant flows
Innovation Park branded mobile app screenshot
Innovation Park app icon

Innovation Park

Mixed-Use Campus

Live on App Store & Google Play
Custom branding & content
Building-specific tenant flows

More properties added monthly. Want to see your building here?

FAQ

Common questions about white-label.

How is white-label priced?
White-label is a premium add-on, separate from the core Proximity platform. Pricing is scoped to your brand, portfolio size, and the level of customization — single building vs. multi-property, your developer accounts vs. ours, custom modules, and so on. We share a tailored quote on the demo call once we understand your scope. There's no public price sheet because no two deployments are the same.
How long does it take to launch a branded app?
Roughly two weeks from the time we receive your brand assets — logo, color palette, hero imagery, and the building name you want on the App Store. Apple and Google approval timelines are included in that estimate.
Do I need to hire developers?
No. Proximity handles the entire build, App Store submission, certificates, ongoing updates, and platform compliance. You provide the brand; we ship the app.
Can I have one app for my whole portfolio, or one app per building?
Both. Some operators ship a single multi-property app where tenants select their building; others prefer per-building apps for institutional or trophy properties. We support either model.
What does 'fully branded' actually include?
App name, App Store listing, app icon, splash screen, login screen, brand colors, hero imagery, navigation labels, content modules, push notification sender name, and unique tenant flows. We use a system typography stack to preserve accessibility across iOS and Android — everything else is yours.
Whose Apple & Google developer account is the app published under?
Your choice. We can launch under your own Apple Developer and Google Play accounts — your name appears as the publisher on the store listing — or we can publish under Proximity's developer accounts if you'd rather skip the setup. Either way, the app, branding, and listing are fully yours.
What about app updates?
We push updates to all branded apps continuously. New features, security patches, and platform compliance changes flow through automatically — no engineering work required on your end.

Ready to see your building's app on the App Store?

Book a demo and we'll walk you through a real branded deployment from a building like yours. Bring your logo — we'll show you how it'll look.

Book a Demo